On September 12th, 2018, 120/Life co-founder Ira Antelis was interviewed by Darren Paltrowitz for The Hype Magazine. During the interview, he discussed the two-week challenge, its origins, and the story of 120/Life's creation. Here's an excerpt:
Where did the idea for 120/Life’s “Two Week Challenge” come from?
Ira Antelis: When working on the prototype for 120/Life, it was evident that the drink showed positive results in as little as 5 days. So when we launched 120/Life, we created the “Two Week Challenge,” which is saying try 120/Life and we believe you’ll see positive results within two weeks. If not I’d be happy to refund your money.
To partake in the challenge, what must someone do? Just drink 120/Life every day for 2 weeks?
Ira Antelis: Very simple: Monitor your blood pressure prior to starting 120/Life. Than consume 1 bottle a day every morning around the same time for 2 weeks. The last couple of days check your blood pressure to see how it worked.